We Analyzed Chipotle's 40+ TikTok Organic Posts

Here’s the Secret to Viral Success
On TikTok, being authentic often beats being polished because users love brands that act human, not corporate. To uncover what truly drives engagement, Adology analyzed 44 TikTok organic posts from Chipotle between January and May 2025. The study identified 5 repeatable creative patterns that consistently capture attention and generated millions of  impression. They include tapping into nostalgia, turning relatable moments into something beautiful, putting the food in the spotlight, using hype language, and jumping on trending vocabulary.