We Analyzed 2,000+ TikTok Organic Content—Here’s What Works Every Time
TikTok has rewritten the rules of brand storytelling, rewarding creativity, authenticity, and cultural fluency over polished, traditional advertising. To uncover what truly drives engagement, Adology analyzed 2,000+ TikTok organic content from 10 top brands—including Netflix, Red Bull, Duolingo, Taco Bell, and The Washington Post—between January 2025 and May 2025. The study identified 11 repeatable creative patterns that consistently capture attention, from absurdist humor and nostalgic remixes to intimate emotional moments and community-driven content.
